Sony Alpha a7 IV Mirrorless Camera (Body Only)
- MPN:
- ILCE7M4/B
- UPC:
- 27242923577
- Brand
- Sony
- Shipping:
- Calculated at Checkout
Description
Beyond basic.
For a new generation of imagemakers.
In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.
The α7 IV's high-precision stabilization unit and gyro sensors work together with image-stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP image sensor.
The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.
By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.
For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird10, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.
Shipping & Returns
Returns Policy
Orders over $99.00 will receive free FedEx Ground shipping (typically 2-3 business day shipping) in the contiguous (lower- 48) United States. In stock orders placed after 1:00pm CST on weekdays will not ship until the next business day. Orders submitted online before 1:00pm CST, Monday - Friday will be processed that same day. though, this does not guarantee that your order will ship that same day. Orders are subject to verification and sometimes require additional information from the cardholder. These precautions are made with the card holder's interests in mind. We will attempt to reach the cardholder for up to five (5) working days after the order has initially gone through our verification department. After the allowed time, and if we are not able to verify the credit cardholders information, we will cancel and refund the pending order. Orders placed after 1:00pm CST Fridays will not ship until the following Monday. The $99 order total is calculated after all rebates and bundle discounts have been applied. Gift cards, duties, and taxes do not count towards the $99 order total. Our free shipping is available for orders completed using our online cart only, items ordered in store or by phone (approved by Bedford Executive Team members only) will not qualify for free shipping.
Your satisfaction is our number one priority. purchases made online will be gladly refunded or exchanged within 14 days of purchase with the exception of special orders, opened computer software. For your peace of mind and protection, bulbs, paper, inks and film may not be returned. Returned products are required to be in brand-new condition and must include the original, undamaged manufacturer's packaging with all packaging materials, including instruction booklets, packing inserts, plastic bags and the blank warranty cards. also, please include the original receipt with the product. Any items not meeting these requirements will be subject to a minimum of a 15% restocking fee at our discretion. As a convenience to you, any eligible online purchase may be returned to any Bedford Camera & Video location but for credit for the transaction will be issued in the form of the original payment method. Shipping or freight charges are nonrefundable. We cannot overnight batteries shipped by themselves, no exceptions. This includes camera batteries, lithium-ion batteries, AAA or AA batteries of any kind.
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Additional Information
Bedford Camera & Video is a Sony Authorized dealer! All new products come with a full manufactures USA Limited warranty.
We do not sell Grey Market Products
What is Grey Market?
Products that are imported and sold by anyone other than USA Authorized dealers are considered Grey Market products. These are often genuine products that were intended for other countries; therefore, they may not meet the manufacturer's specifications for US products or perform as expected, and they are not covered by a USA manufacture warranty or eligible for a USA repair service.
What are the differences as far as a customer is concerned?
In most cases, the main difference between a "USA" and a "Grey Market," or imported product is the cost of the item and the terms of the item’s warranty coverage. The products themselves are otherwise identical. As a rule, "Grey Market" items typically cost less than their USA counterparts. "Grey market" products never qualify for manufacturer's rebate programs and can not be price matched. If you have any questions, please call us at 1-800-333-4280.
Prop 65 Warning: California Residents
WARNING: Attention California Residents: This product may contain chemicals including but not limited to, lead and/or nickel, that can cause Cancer and other Reproductive Harm.For more information, please visit: www.p65warnings.ca.gov.
