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Sony a7CR Mirrorless Camera (Black)

$3,398.00 $2,998.00
(You save $400.00)
MPN:
ILCE7CR/B
UPC:
27242928114
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Description

AI processing unit for advanced subject recognition

The AI processing unit supports recognition of human subjects using learned human form and pose data, and also recognition of non-human subjects such as animals, insects, and vehicles. This improves the performance of Real-time Recognition AF and Real-time Tracking, and makes Fast Hybrid AF subject acquisition and tracking more precise and reliable over a wider area.

Human pose estimation using a skeleton-based model

With its innovative AI processing unit, the α7CR can use subject form data to accurately recognize movement, providing a significant improvement in human eye recognition. Human pose estimation technology recognizes not just eyes, but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses, for example.

Recognition of a wider range of subjects

The AI processing unit supports recognition of more subject types9 including the eyes of an even wider range of grazing and small animals and birds. A new combined Animal/Bird setting eliminates switching. The whole or the leading end of Cars/Trains and Airplanes, and the heads of Insects, are also recognized.

Tenacious Real-time Tracking

AI-based Real-time Tracking can be activated by specifying the subject and half-pressing the shutter button. The camera automatically tracks the subject, letting the user concentrate on framing composition. Subject recognition performance and tracking reliability have been greatly improved across a wider range of shooting situations.

Wide, high-density AF reliably captures subjects

The BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points11 cover approx. 79% of the image area, accurately acquiring focus even when the subject is small. The α7CR includes both phase-detection and contrast-detection AF to ensure fast, stable focus acquisition even in single AF (AF-S) mode.

AF/AE continuous shooting at up to 8 fps

Continuous shooting with AF/AE tracking is possible at up to 8 fps with the mechanical shutter, or 7 fps during silent shooting, capturing even momentary movements or expression changes in exquisite detail. The power of the BIONZ XR engine allows continuous shooting of over 1000 JPEG images16, letting you capture every vital moment.

Mobility for high-definition movie recording

The α7CR offers highly detailed 4K movie capture with 6.2K oversampling18, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone™ for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode19 image stabilization, breathing compensation20, and many more refinements.

Shipping & Returns

Returns Policy

Your satisfaction is our number one priority. purchases made online will be gladly refunded or exchanged within 14 days of purchase with the exception of special orders, opened computer software. For your peace of mind and protection, bulbs, paper, inks and film may not be returned. Returned products are required to be in brand-new condition and must include the original, undamaged manufacturer's packaging with all packaging materials, including instruction booklets, packing inserts, plastic bags and the blank warranty cards. also, please include the original receipt with the product. Any items not meeting these requirements will be subject to a minimum of a 15% restocking fee at our discretion. As a convenience to you, any eligible online purchase may be returned to any Bedford Camera & Video location but for credit for the transaction will be issued in the form of the original payment method. Shipping or freight charges are nonrefundable. We cannot overnight batteries shipped by themselves, no exceptions. This includes camera batteries, lithium-ion batteries, AAA or AA batteries of any kind.

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Shipping

Orders over $99.00 will receive free FedEx Ground shipping (typically 2-3 business day shipping) in the contiguous (lower- 48) United States. In stock orders placed after 1:00pm CST on weekdays will not ship until the next business day. Orders submitted online before 1:00pm CST, Monday - Friday will be processed that same day. though, this does not guarantee that your order will ship that same day. Orders are subject to verification and sometimes require additional information from the cardholder. These precautions are made with the card holder's interests in mind. We will attempt to reach the cardholder for up to five (5) working days after the order has initially gone through our verification department. After the allowed time, and if we are not able to verify the credit cardholders information, we will cancel and refund the pending order. Orders placed after 1:00pm CST Fridays will not ship until the following Monday.

The $99 order total is calculated after all rebates and bundle discounts have been applied. Gift cards, duties, and taxes do not count towards the $99 order total. Our free shipping is available for orders completed using our online cart only, items ordered in store or by phone (approved by Bedford Executive Team members only) will not qualify for free shipping.


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Additional Information

Bedford Camera & Video is a Sony Authorized dealer! All new products come with a full manufactures USA Limited warranty.


We do not sell Grey Market Products

What is Grey Market?

Products that are imported and sold by anyone other than USA Authorized dealers are considered Grey Market products. These are often genuine products that were intended for other countries; therefore, they may not meet the manufacturer's specifications for US products or perform as expected, and they are not covered by a USA manufacture warranty or eligible for a USA repair service.

What are the differences as far as a customer is concerned?

In most cases, the main difference between a "USA" and a "Grey Market," or imported product is the cost of the item and the terms of the item’s warranty coverage. The products themselves are otherwise identical. As a rule, "Grey Market" items typically cost less than their USA counterparts. "Grey market" products never qualify for manufacturer's rebate programs and can not be price matched. If you have any questions, please call us at 1-800-333-4280.

Prop 65 Warning: California Residents

WARNING: Attention California Residents: This product may contain chemicals including but not limited to, lead and/or nickel, that can cause Cancer and other Reproductive Harm.For more information, please visit: www.p65warnings.ca.gov.

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