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Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
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Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
Sony Alpha a7 III Mirrorless Digital Camera (Body Only)

Sony Alpha a7 III Mirrorless Digital Camera (Body Only)

$1,998.00
MPN:
ILCE7M3/B
UPC:
27242910768
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Description

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S Format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Body Design and Built-In Wi-Fi/Bluetooth

  • An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
  • In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
  • Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
  • Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
  • Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
  • Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
  • A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
  • Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
  • Bluetooth connectivity allows for location data acquisition.

Other Camera Features

  • A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.
  • An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
  • Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
  • Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
  • Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
  • Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).

Product Reviews

Shipping & Returns

Returns Policy

Your satisfaction is our number one priority. purchases made online will be gladly refunded or exchanged within 14 days of purchase with the exception of special orders, opened computer software. For your peace of mind and protection, bulbs, paper, inks and film may not be returned. Returned products are required to be in brand-new condition and must include the original, undamaged manufacturer's packaging with all packaging materials, including instruction booklets, packing inserts, plastic bags and the blank warranty cards. also, please include the original receipt with the product. Any items not meeting these requirements will be subject to a minimum of a 15% restocking fee at our discretion. As a convenience to you, any eligible online purchase may be returned to any Bedford Camera & Video location but for credit for the transaction will be issued in the form of the original payment method. Shipping or freight charges are nonrefundable. We cannot overnight batteries shipped by themselves, no exceptions. This includes camera batteries, lithium-ion batteries, AAA or AA batteries of any kind.

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Shipping

Orders over $99.00 will receive free FedEx Ground shipping (typically 2-3 business day shipping) in the contiguous (lower- 48) United States. In stock orders placed after 1:00pm CST on weekdays will not ship until the next business day. Orders submitted online before 1:00pm CST, Monday - Friday will be processed that same day. though, this does not guarantee that your order will ship that same day. Orders are subject to verification and sometimes require additional information from the cardholder. These precautions are made with the card holder's interests in mind. We will attempt to reach the cardholder for up to five (5) working days after the order has initially gone through our verification department. After the allowed time, and if we are not able to verify the credit cardholders information, we will cancel and refund the pending order. Orders placed after 1:00pm CST Fridays will not ship until the following Monday.

The $99 order total is calculated after all rebates and bundle discounts have been applied. Gift cards, duties, and taxes do not count towards the $99 order total. Our free shipping is available for orders completed using our online cart only, items ordered in store or by phone (approved by Bedford Executive Team members only) will not qualify for free shipping.


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Additional Information

YES! We are a Sony Authorized dealer!

All new products come with a full manufactures USA Limited warranty.

Protect your purchase with an optional 3-5year extended warranty.
Protect Your New Purchase
Manufacturers’ warranties don’t cover everything. Protect your valuable investment with an Accidental Damage Warranty.
Choose the warranty that’s best for your purchase and customize it to your needs. Products covered: Digital Cameras, Lenses, Video Cameras, Flashes and Lighting

Total Protection from:
+ Manufacturer Defects
+ Impact Damage
+ Sand/Grit Damage
+ Accidental and Unintentional Abuse
+ Mechanical Malfunctions
+ Normal & Abnormal Wear & Tear

Protection plans include standard coverage as well coverage for malfunctions due to accidental damage from handling (ADH). This includes malfunctions due to liquid damage that were the result of an accident. Call us today, if you have further questions.

Please note, this service contract must be purchased/registered within 30 days from the date the equipment is purchased. Once purchased, you will receive an email with instruction on how to register your warranty.
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WARNING:
Attention California Residents: This product may contain chemicals including but not limited to, lead and/or nickel, that can cause Cancer and other Reproductive Harm.
For more information, please visit www.p65warnings.ca.gov.

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